Hello World!

My name is Nigina and it is a great pleasure to e-meet you

I’m a product manager with a passion for building great end-user experiences, from mobile apps to IoT devices and subscription platforms.

Over the years, I’ve led product launches, spearheaded on-site acquisition growth, and boosted user engagement.

I love tackling complex problems, whether it’s improving content strategy, increasing retention, or optimizing conversion rates. With an engineering and business background from Dartmouth and Nazarbayev University, I bring both technical know-how and strategic thinking to the table. At the end of the day, I’m all about creating products that people love and working with teams to make it happen!

Vision and Strategy

A product manager without a vision is just a project manager. I believe a strong vision should be grounded in data and driven by future possibilities. As an optimist, I thrive on imagining what’s possible and turning ideas into reality. Click to check out a vision pitch deck I created and successfully secured approval for!

Qualitative research

Creating a great end-user experience is both an art and a science. There are three key aspects I always consider when collaborating on a design with product designers: the overall look and feel, the clarity of informational hierarchy, and the functionality of the design. I love to support them as much as I can, which includes data analysis, and, my favorite, qualitative research.

Data-driven Feature Development

With a strong focus on end-user projects, I’ve developed a deep appreciation for data and the power of data-driven development. A/B testing is one of my go-to methods for validating whether an idea has real potential. I’ve designed, executed, and analyzed numerous A/B experiments to drive impactful decisions.

Associate Director, Product

Product Management for end-user experience for clothing rental service, and storefront ecommerce optimization. Leading efforts to improve on-site conversion across 100s of brands

11/6/2024

Reforge

Participant of the Retention and Engagement Deep Dive Program. It's an exponential learning for how to setup, activate and engage users to drive retention and long-term product success.

4/5/2021

Stanford Continuing Studies

I took a course with Stanford to learn more about Building as Scaling Subscription Businesses

4/1/2020

Sr Product Manager

Product and Program Management for mobile and interactive content experience for mobile app and hardware devices. Featured work includes: Sunrise Alarm for Restore, Launch of Rest 2nd gen, Introducing Sleep Channels, in-app featured content

10/29/2019

Product manager, Social Video Platform

Product Manager for short-video platform Bermi. My main responsibilities include evaluation of various opportunities to improve user experience and retention through qualitative and quantitative user research. I spearhead ideation, design, technical development, deployment and QA of user-facing features. I also own A/B tests and data analysis for product discovery. During the time I spent working at Bermi, I redesigned user on-boarding flow, designed hashtag infrastructure and user search, as well as implemented the internal data tool to drive product decisions

2/15/2019

Technical Project Management Intern

Technical Project Management Intern for Strategic Planning and Delivery team at LinkedIn. As a TPM intern at LinkedIn, I got to work with world-class professionals and learn agile project management methodologies first hand and on practice.

6/18/2018

Master of Engineering Management

Graduate collaborative program taught by faculty from the Thayer School of Engineering and the Tuck School of Business at Dartmouth College.

11/22/2018

Product Manager, Enterprise Platform

First Product Manager for Enterprise Software Manufacturer. I established a product culture, identified user persona for a product portfolio and developed product roadmap to address observed pain points and cutomer needs. Lead analysis, ideation, development and launch for 2 enterprise products over the period of 10 months.

11/1/2017

BS in Robotics and Mechatronics

I hold BS degree from a western style research university in Kazakhstan, Nazarbayev University. During my time there I studied combination of engineering sciences which gave me a holistic understanding of electrical and mechanical systems as well as fundamentals of programming.

6/11/2016

Engineering Intern at CERN

Internship at largest European Center for Nuclear Research was a life-changing experience that bought together two of my passions together and made me realize how technology can help humanity. I worked on design, procurement and development of the prototype for extreme energy explosions monitor - system that would help humanity collect and analyze objective data about explosions.

6/16/2014